Will Guidara & Rory Sutherland - The Art of Hospitality

TITLE: Will Guidara & Rory Sutherland --- SUBTITLE: On the Art of Hospitality --- DATE/TIME: Thursday 24 September 2026, 7pm–10pm --- EVENT COPY: Author, restaurateur and co-producer of Emmy award-winning series The Bear, Will Guidara, joins 5x15 for an exclusive London evening in conversation with advertising legend and behavioural scientist, Ogilvy's Rory Sutherland. As the former co-owner of New York's Eleven Madison Park, which went from a struggling restaurant to being voted the Best Restaurant in the World under his leadership, Will Guidara followed one core principle: give people more than they expect. By turning ordinary human moments into something unforgettable, Guidara argues, you can build better relationships and stronger connections, and in turn allow customers to connect more closely with your product. Guidara makes the case for Unreasonable Hospitality in his million-sell